Hide the attacks. Find the people who are asking.
Comments on your Facebook Pages, Instagram accounts and YouTube channels, including comments on your ads, land in one moderation inbox. Your rules and an AI model hide the abuse and the spam, and flag the comments from people with real questions so someone answers them.
- Facebook, Instagram and YouTube
- Comments encrypted, deleted after 23 days
- Hosted on AWS, managed by us
What it does
The comment section under your ad is where a seeker first speaks up, and where people come to attack the post. Hide and Seek keeps the first in front of your team and the second out of sight.
Every comment in one inbox
Comments from your Pages, Instagram accounts and YouTube channels arrive in one list, with comments on running Facebook and Instagram ads tagged with the ad and campaign. Filter by post, campaign, language or label.
Rules you write
Word and pattern lists in your own languages. Each rule hides a comment, holds it for review or flags it. A new rule starts as a dry run that shows what it would have caught before it touches a comment. Rules never delete.
AI that sorts the rest
AI reads each new comment and labels it hostile, spam, seeker or neutral. In a language your team has checked against real comments, it can hide hostile comments by itself. In every other language it puts them in Needs review with its reason.
Seekers don’t get buried
Comments from people asking real questions get a Seeker badge, so a hundred insults don’t hide the one person who wants to know more. Ask for a suggested reply in the commenter’s language, written in your team’s voice. A person always edits and sends it.
Hide, delete or ban
Act on one comment or a whole page of them. Delete and ban removes the comment and blocks the person from your Facebook Page or YouTube channel. If an account is under attack, turn on Hide every new comment and let your team release the good ones.
Follow up privately
Answer a Facebook comment with a private message. The conversation opens in Kavanah Chat, where your team already answers Messenger, so the follow-up doesn’t live in someone’s personal inbox.
Who it’s for
Mission and ministry teams whose ads and posts draw hostile comments, and whose most important comments come from people taking a risk to ask. Each organization gets its own account, and its teams see only their own Pages and channels.
Built for a team of volunteers
The people moderating your comments work part time, in different countries, often from a phone.
Roles that fit the job
Viewers can read, Responders can reply, and Moderators can also hide, delete and ban. Managers connect accounts and invite people. A volunteer gets only the access their job needs.
In your team’s language
The app runs in English, Turkish, Arabic, Farsi, Urdu and Traditional Chinese, with a full right-to-left layout for Arabic, Farsi and Urdu. Each person chooses their own language.
A record of who did what
Every hide, delete, ban and reply is logged with who did it and when, along with who opened a comment and who searched. Admins read it all on one page.
Commenters’ data, handled carefully
The people commenting on your posts didn’t sign up for anything. We keep as little about them as we can, for as short a time as we can.
Encrypted
Comment text, names, handles and AI labels are encrypted in the database, with keys held in Amazon’s Key Management Service.
Deleted after 23 days
Every comment and everything stored with it is deleted 23 days after it arrives. Backups expire after 7 days, so no copy is kept longer than 30.
Only the text goes to the AI
The AI receives the comment text, with no name, handle or picture, and isn’t trained on it.
Invite only
There’s no public sign-up. We create your organization and you invite your team.
Hosted in the U.S.
The app, its database and its backups run on Amazon Web Services in Oregon, on servers we manage and patch ourselves.
Separate for every organization
Organizations share our servers, but each one sees only its own Pages, channels, comments and people.
Works with the rest of your stack
A comment is often where the conversation starts, not where it ends.
Kavanah Chat
Connect your Kavanah Chat account and a private reply to a Facebook comment becomes a Chat conversation, with the original comment attached as a note for whoever picks it up.
Kavanah Analytics
Kavanah Analytics already counts the comments on your posts and ads beside your other results. Hide and Seek is where your team reads and answers them.
Pricing
One flat price per team.
- Your organization’s own Hide and Seek account
- Facebook Pages, Instagram accounts and YouTube channels
- Rules, AI labels and suggested replies included
- Hosted on AWS servers we manage and patch ourselves
- Comment data encrypted and deleted after 23 days
- Help writing your first rules in your languages
Hide and Seek launches in 2026. Message us if you’re interested and we’ll be in touch when it’s ready for your team.
Questions
When can we start?
Hide and Seek is coming in 2026. Message us if you’re interested, and we’ll let you know when your team can start.
Does it handle messages too?
No, the moderation inbox holds only public comments. Messenger and Instagram messages belong in Kavanah Chat, where Kavanah Triage answers new conversations first and suggests replies for your responders. Scheduling posts belongs in Kavanah Social.
Does the person know their comment was hidden?
Usually not. On Facebook and Instagram a hidden comment stays visible to the person who wrote it, and on Facebook to their friends, but nobody else sees it. Deleting removes it for everyone. On YouTube, holding a comment for review takes it out of public view.
Will the AI delete comments?
No. Only a person can delete or ban. The AI hides comments by itself only in a language your team has checked: at least 30 real examples, with 95 percent of its hide calls right. Until then it puts hostile comments in Needs review with a suggestion, and your team decides.
Which languages can the AI read?
The AI reads comments in almost any language, and the app tags each comment with the language it’s in. Your rules work in any language you write them in. We have a starter rule list for Turkish and can help you write one for your languages.
What do we need to connect our Pages and channels?
Someone who is an admin of the Facebook Page, and an Instagram professional account linked to that Page. For YouTube, someone who can sign in to the channel’s Google account. They connect once from the Accounts page, and choose which Pages to bring in.
Will you help us get set up?
Yes. We walk every new team through connecting their accounts and writing their first rules, and you can contact us any time something isn’t clear.
Is Hide and Seek open source?
Parts of it are. Hide and Seek is built upon and extends BrightBean Studio, an open-source project licensed under the GNU Affero General Public License (AGPL) v3. In accordance with the AGPL v3, the complete corresponding source code for Hide and Seek, including our modifications and additions, is available under the same license. License: AGPL v3. Source code: email privacy@kavanah.tech and we’ll send it, free of charge.
Want Hide and Seek for your team?
Hide and Seek is coming in 2026. Message us about your Pages and the comments your team is facing, and we’ll say honestly whether it fits and reach out when it’s ready.